Not only do they need to collect data across every customer, store, warehouse, website, and application, they need real-time data integration in order to function properly at scale.Įach one of these systems stores its own repository of information related to the company’s operations. Seamlessly integrating data across a large, enterprise retailer with 20,000 brick-and-mortar store locations, a massive online website, millions of items in inventory, mobile apps, global data, and 3rd party resellers becomes yet another level of complexity. In this next example, we'll delve into enterprise data integration by using a Fortune 10 company - Walmart. A complete data integration solution would not only integrate data, it’d allow this data to be readily available while maintaining data integrity and quality for reliable insights and better collaboration. MySQL database for storing user informationīecause each data storage system is different, the data integration process includes data ingestion, cleansing/transforming data, and unifying it into a single data store.Google Analytics for customer tracking, user and website analytics.Salesforce for customer information and sales data.For example, one small business could use: Combining that data could include integrating user profiles, sales, marketing, accounting, and application or software data to get a full overview of their business. Typically, businesses large and small use numerous disparate systems to run its operations. To explain how data integration works, we'll bring a real life example of how a medium-sized business would integrate data.
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